Profile Of American Apparel: Us Producing And Strong Model

American Apparel is a vertically integrated company, distributor and retailer of non-branded simple fashion attire centered in Los Angeles, California, United states. It was started as a wholesale business in 1998 and in 2003 it opened its to start with retail keep and income started to increase significantly. By the conclude of 2009 it was functioning 281 retail merchants in 20 countries. The firm continues to run its wholesale business, and also operates an on the web retail e-commerce web site. In contrast to most other US clothing producers and retailers—which are likely to outsource creation to countries with lower labor costs—all of American Apparel’s manufacturing functions are in the Los Angeles metropolitan region. The firm encourages the point that its merchandise is “built in the United states” and “sweatshop free”. Wages are for that reason significantly higher than the worldwide common and, without a doubt, the firm claims to make use of the best paid attire personnel in the entire world. Alternatively of competing on the foundation of lower wages, American Apparel uses its US manufacturing foundation, coupled with a system of vertical integration, to offer you speedy reaction times and higher high-quality although protecting tighter stock control. This avoids the challenge of remaining remaining with unsold inventory and obtaining to market it off at a discounted. In addition, the firm is able to replenish stocks of well-known variations at quick detect, and this assists it to increase income. American Apparel has proved effective in a sector dominated by competition who have considerably better economic, marketing and other resources—such as Hole, City Outfitters, H&M, Uniqlo and Endlessly 21. It differentiates alone on the foundation of the in shape and high-quality of its garments, the wide selection of colours and variations on offer you, its imaginative marketing strategies, and its means to satisfy orders, significant or smaller, at quick detect. Employing its core strengths, it has elevated its income swiftly. In 2008 alone its retail income grew by sixty two%. But in 2009, hit by the US recession and the worldwide economic downturn, advancement in its internet income was minimum, and its internet profits declined. Even so, the firm continues to be optimistic about the long term, and is hoping to return to sizeable advancement in 2010.

Desk of Contents



In-household structure capabilities
Imaginative branding and marketing
Vertically integrated structure

Producing Operations

HUMAN Resources

RETAIL Operations


On line Consumer E-COMMERCE Web-site

Economic Efficiency
US Retail
US Wholesale

Economic general performance
Human resources

Listing of tables
Desk one: American Apparel: keep expansions, 2004-09
Desk two: American Apparel: economic general performance 2004-Sep 2009
Desk 3: American Apparel: internet income by segment and sort of purchaser, 2006-09