I am going to never fail to remember opening the box I gained from KBC late previous calendar year. Thoroughly unpredicted, it contained the initially Ed Hardy helmet I would at any time viewed, with a bitchin’ flaming-tiger graphic on just about every aspect. It was not until eventually I spun it all over to the entrance that I got indignant. “By Christian Audigier,” it read through in big letters beneath the Ed Hardy brand. What the fcuk?! (Cue cryptic layout residence reference.) Why would a biker want some French fashion designer’s title scrawled across his brow? How do you say “douche” in French anyway? Oh wait, that is a French word…
Ironically, not long thereafter the Ed Hardy individuals compensated a pay a visit to to our workplaces to present us their new line of bike equipment–helmets, jackets, gloves, boots, billet areas, graphics, tie-downs, the works–all embossed with the function of famed California tattoo artist Don Ed Hardy. They then bussed us cross-city to their headquarters, where we experienced a satisfy-and-greet with Christian Audigier himself.
Created by Alex Mardikian of Rever Corsa in Austin, Texas, this custom made Ed Hardy Ducati Monster 1100S features various racing factors this sort of as Brembo Monobloc brake calipers, BST carbon-fiber wheels, an Ohlins TTX shock, Speedymoto triple clamps, Rizoma controls, STM slipper clutch and Termignoni exhaust. Selling price: a great $fifty five,000.
Their workplaces were the form of creative place I wish we experienced listed here at the magazine, and the boss’ digs … let us just say the word “opulent” would not do them justice. Every thing was painted white apart from the walls, coated in alligator skin. And all over the place you appeared were classic and custom made bikes, most with the Christian Audigier brand painted on their gasoline tanks. As a single attendee place it, “Obviously the man would not have any self-esteem troubles.”
Be that as it may, it turns out the man is a bike man. “I grew up in France, so of training course I rode bikes as transportation,” Audigier reveals. And now, on the heels of his good results hawking Von Dutch and Ed Hardy T-shirts–and, coming shortly, Evel Knievel!–he is delved into the bike business enterprise, featuring the aforementioned gear and partnering with various bike builders. Very first arrived a Yamaha quad, then a Suzuki Hayabusa, and now the Ducati Monster proven listed here, presented as section of a 25-device run of customs that will also include things like Hypermotards, Streetfighters and 1198s. Maybe the guy’s not a douche after all?
As for the genuine Don Ed Hardy, like the Dread Pirate Roberts he is been retired for decades, overseeing and mentoring the artists at his San Francisco studio, Tattoo Town. Von Dutch was not as fortuitous: He died of a belly abscess prompted by alcoholism in 1992.
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